2012年1月8日星期日

Khadi with a modern twist

If you try to find out one thing common among the designer collections displayed recently on the runways,canada goose jackets you will notice irrespective of the season or the theme, khadi in some way or the other was the part of the creations.

We need not look for the reasons for it, we all know that in the last few years khadi has emerged as the most fashionable fabric. Not just that, it is predicted as a must have for all the fashion conscious. And therefore there are multiple brands coming up with chic and glam collections to stuff the wardrobes with the more elegant and sophisticated stuff — all in khadi. The recent add-on to the list of existing khadi stores is Ekmatra, Sarvoday Ashram. The store was launched in Lodi Colony recently.

The store has an interesting range of dresses, shawls, jackets and even cushion covers. "Khadi dresses and tunics are necessarily a part of wardrobes today. Keeping in mind the popularity of the fabric, we launched the store with our winter collection — fusion of traditional and contemporary," said Manoj Chaturvedi, chairman Ekmatra, Sarvoday Ashram.

The collection includes a range of salwar kameez, kurtis and tunics in different shades. Besides that, there are Nehru jackets, bandhgalas and kurtas for men . "The collection is designed keeping in mind the demand of our urban customers. There are designer bags, bed sheets and bed covers as well," he added.

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