The mild Southwestern Ontario winter may have fouled up the plans of local businesses that depend on cold weather to make money, but it didn't spoil Dani Reiss's day.
Reiss -- who was in town Tuesday speaking at a business lunch sponsored by Tech Alliance -- says his company's coats sold out in this region last September,canada goose parka jackets months before the unusually mild winter weather kicked off.
Reiss is the CEO and president of Canada Goose, the Toronto company behind the ultra-hip jackets that have become a status symbol among the celebrity set and cold-weather adventurers alike.
"It definitely affected the industry,ralph lauren sweater" but not Canada Goose,Women's Spyder Jackets Coats Shop Reiss said.
The presentation by the 2011 Ernst & Young Entrepreneur of the year included a slide of luminaries, including actor Morgan Freeman and Canadian hip-hopper Drake, sporting the puffy outerwear known by its distinctive arm patch.
Targetting Hollywood is one of the strategies Canada Goose has used to popularize its wares, which Reiss stressed are still entirely made in Canada: "Made in Canada is everything."
Last year, Canada Goose jackets appeared in the Thing remake,Cheap Expedition Parka Sale as well as the Jim Carrey vehicle Mr. Popper's Penguins. A Canada Goose jacket was also famously worn by Dennis Quaid in the 2004 dystopian environmental picture The Day After Tomorrow.authentic canada goose coat
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